I've been building the product all along. Now I want to own it.
For over 11 years, I built what I was asked to build, solving the “how” and the “where” once requirements were set. Over time, I became more drawn to the “why”; Why are we building this? That curiosity is leading me from engineering into product ownership, where the right questions shape the product before development begins.
FEATURE BUCKETS
METRICS MOVERS
CUSTOMER REQUESTS
CUSTOMER DELIGHT
The first five questions I ask about any product or requirement
WATCH THE AGENT OPEN THEM
01
Q1
What problem are we solving, for whom?
A request describes a solution. The need behind it is the real brief.
02
Q2
How will we measure success?
Agree on the signal that should move before the work begins.
03
Hmm. I've gone blank on this one. Can you help me out?
04
05
A good chef never reveals her secrets.
The other three come with the job. Work with me and you'll hear all five.